Wednesday, August 31, 2011

We have a new Secret Fan Offer on Facebook



Check out our Secret Fan Offer Tab here. Like our page to reveal codes you can use on shop.loveamika.com to get 25% Off, Free Shipping, Free Argan Serum and a Free Heat-Proof Styler Holder.

Sunday, August 28, 2011

Best Wedding Looks for Brides with Short Hair







Totalbeauty.com did a piece on the best bridal hair looks for short hair. Hairstylist Micheal DueƱas gave tips on how to get January Jones's tousled waves look using amika Obliphica haircare, see it here.

Thursday, August 25, 2011

Great Hair Everyday, 7 Styling Ideas for Fall

Sunday
This lazy Sunday look is completely effortless and cool. Roll out of bed, moisturize your hair with a touch of amika Obliphica Oil Treatment and tie it into a loose, low pony tail like this one at Alexander Wang.




Monday
Get your week off to a strong start with a sleek straight look like at Versace. Straighten your hair with the amika 100% Ceramic Styler. It will add shine and moisture to give you a runway look at home in half the time.



Tuesday
No need to rewash your hair on Tuesday morning. Start with straight hair, part at the center and twist the front pieces away from your face, to mimic this cute look from Alice & Olivia. Secure hair with an elastic. To add shine, smooth over the twists with a touch of amika Obliphica Finishing Shine Spray.



Wednesday
It is hump day so wear some fun curls to keep you motivated through the week. They are easy to achieve with our Triple Barrel Curler.



Thursday
The curls from yesterday gave you some nice texture add a little amika Obliphica Leave In Cream to revive your locks and weave your hair in to a sexy, loose braid like at Lanvin.



Friday
It has been a long week! On Friday morning you need a quick hairstyle that will take you from day to night. Fresh from the shower slick hair into a high bun. Wrap a few clips of amika Natural Finish Extensions around it to create a thick, dramatic bun like this one from Donna Karan. Out the door you go.



Saturday
You probably have fun events with friends planned for Saturday so take a little time to blow out your hair and use the amika Touramline Clip Free Curler to create loose beachy, waves. This look from Tracy Reese is casual and beautiful, perfect for the weekend.



Photo via Style.com

Tuesday, August 23, 2011

amika Tourmaline Curler in the September Issue of Cosmo





To get "Wild, Wide Waves" like Ciara and Kristen Stewart the latest issue of Cosmopolitan says to "wrap sections around a styling wand like this one from amika."

Thursday, August 18, 2011

Grooming two of our favorite guys in Hollywood: Aziz Ansari & Jeremy Piven


Celeb hairstylist Helen Robertson of the Celestine Agency groomed two of our favorite Hollywood talents using amika tools and haircare! She groomed comedian Aziz Ansari for the cover of Entertainment Weekly and actor Jeremy Piven for the cover of Hollywood Reporter. We are stoked, we seriously love these two actors!

Wednesday, August 17, 2011

Hot Hair Looks from the Fall 2011 Campaigns


Bally
Recreate Karlie's dramatic volume.
1. Apply the amika Obliphica Heat Defense Serum to wet hair and blow it dry using NRG Drying System.
2. Next use the amika 100% Ceramic Styler to create volume at the root. Take a section of hair, clamp the Styler around the section at the root, glide the Styler straight up, back and around to create a big barrel curl. Pin the curl into place and let it cool. Continue through the rest of your hair. Once the curls have cooled lightly comb them out. This will give you maximum volume.
3. Create texture at the root and around the face by lightly teasing select sections.


Chloe
How to get Sigrid's easy, straight look.
1. Apply a dime sized amount of amika Obliphica Oil Treatment to your palms and work through wet hair.
2. Blow out hair with the NRG Dying System and a paddle brush.
3. Take the pieces of hair that frame your face and wrap them around the amika 25mm Tourmaline Curler for just an instant, this will give you the slightest wave to frame your face.


Roberto Cavalli
A twist on curls for Fall
1. Apply the amika Obliphica Heat Defense Serum to wet hair and blow it dry using NRG Drying System.
2. Take a section of hair, twist it gently. Take hold of the twist around the height of your cheekbone. Then wrap the twist around the barrel of the amika 19mm Tourmaline Curler from this "cheekbone-high" point up to the root. Hold for a few seconds and release, pin the curled portion into place to cool. You are essentially curling the top third of the length of your hair, continue around your head.
3. Once the curls have cooled take them down and lightly brush them out. You can add additional curls to the ends of your hair and around your face by wrapping pieces around the amika 19mm Tourmaline Curler as desired.


Celine
This is a quick and easy chic hairstyle that you can do on wet or dry hair of any texture.
1. Use a brush to smooth hair it into a tight high pony tail.
2. To create a slight pouf, take a small section of hair along your hairline an inch inside the temples. Pull it back, twist, push it slightly forward creating a little pouf, pin into place. You can also do a mini tease on the hair just behind the center point of your hairline and use the front pieces to smooth over the top.
3. Wrap the ends around the pony to create tight bun.

Tuesday, August 16, 2011

Love her hair




Spotted this lovely lady in Bushwick, Brooklyn.
Her soft updo and long bang had us thinking of Bardot.
A great look that is easy to achieve.

Sunday, August 14, 2011

Obliphica Oil Treatment Review on Product-Girl.com



@llglossy
from www.product-girl.com "set out on a mission" to grow out her hair 2 years ago and found that "the key is protecting the ends of my hair and preventing heat damage. Amika Oil Treatment is a savior!" Learn how to "fend off crispy ends," read her full review on our Oil Treatment and how she uses it here.

Saturday, August 13, 2011

Wednesday, August 10, 2011

Sneak a Peek at our Upcoming Campaign



Recently, we shot our first amika campaign. We can't wait to reveal the final images but until we do, here is a sneak peek of the behind the scenes action at the shoot. Hair stylist David Lopez and makeup artist Stephanie Perez worked their magic on our beautiful models. Trust us it is beeeautiful!







Saturday, August 6, 2011

Cosmoprof North America 2011... Success!


So we just returned from Las Vegas after Cosmoprof North America one of the world's top beauty trade shows. The show was a big hit, our booth looked amazing and our Obliphica print gift bags, passed out by our beautiful model Katie (we miss you!), were all over the trade show floor.





We enjoyed meeting with beauty mavens from DailyMakeover, Temptalia, and ClioMakeup. We also talked to Annie Tomlin, an editor at BellaSugar, who had some spot-on feedback on our Triple Barrel Curler in her post on Beauty Trends from Cosmoprof. We even had a rockstar moment when beauty guru Julie G. stopped by our booth and we had the chance to snap a picture with her.



Being good multi-taskers, we managed to fit in ample pool and party time while in Vegas :-).



Cannot wait till next year!

See all of our pictures from Cosmoprof 2011 in our Facebook Album.

Thursday, August 4, 2011

amika Obliphica OIl Treatment on Good Day LA




Good Day LA's Style File recommended Beach Bag Beauty Essentials to make you look and feel your best. amika Obliphica Oil Treatment made the cut. Click here to watch the clip.

Wednesday, August 3, 2011

WATCH US ON HSN TOMORROW & GET OUR BEST DEAL EVER



Tomorrow is a big day for us. Thursday, August 4th amika will be the HSN Today's Special! We start tonight at 12am and continue at 1am, 8am, 11am, 4pm, 8pm, and 9pm. This is great news for you too because we are offering an amazing amika package for $115 you get the following:

100% Ceramic Styler in one of 7 available prints and colors
Obliphica Treat Your Hair Travel Kit
Mini Styler in Hot Pink
Straightening Comb in Hot Pink
A value of over $200!



Also do you remember hairstylist Martino Cartier from the Bravo TV Show Tabatha's Salon Takeover??? He with be on hand to show you how to use our 100% Ceramic Styler and give you tips and tricks for creating fresh from the salon looks at home.
Don't miss it!!!

If you are abroad or don't have cable you can watch HSN live online by clicking here.