Wednesday, September 28, 2011
Prints Please! Prints We Love from the NY, London and Milan Fashion Week Runways
Tuesday, September 27, 2011
Our Favorite Hair Trends from New York Fashion Week
Slicked Back Look
One of the most popular looks that invaded the runways for Spring 2012 was the sleek wet look, an effortless yet chic way to wear your hair for Spring. Some shows it was seen at are Alexander Wang, Prabal Gurung, VPL and Cynthia Rowley.
Cynthia Rowley
VPL
Key Products: Create a slicked back texture with amika Obliphica Curl Defining Cream. Straighten or curl the body of your hair using the amika 100% Ceramic Styler.
Pretty Pony
The humble pony tail is a versatile look and it made its way on to the runways in both classic and understated styles and more structured and architectural incarnations.
Herve Leger
Derek Lam
Key Products: For a smooth, shiny, frizz-free look apply amika Obliphica Oil Treatment. and go over hair with the amika 100% Ceramic Styler before tying up your hair.
One of the most popular looks that invaded the runways for Spring 2012 was the sleek wet look, an effortless yet chic way to wear your hair for Spring. Some shows it was seen at are Alexander Wang, Prabal Gurung, VPL and Cynthia Rowley.
Key Products: Create a slicked back texture with amika Obliphica Curl Defining Cream. Straighten or curl the body of your hair using the amika 100% Ceramic Styler.
Pretty Pony
The humble pony tail is a versatile look and it made its way on to the runways in both classic and understated styles and more structured and architectural incarnations.
Key Products: For a smooth, shiny, frizz-free look apply amika Obliphica Oil Treatment. and go over hair with the amika 100% Ceramic Styler before tying up your hair.
Monday, September 26, 2011
Enter to Win Curly Hair Essentials from our Obliphica Line
Last chance to enter our giveaway with Naturally Curly. TODAY ONLY you can click here and enter to win our Obliphica Balancing Shampoo, Obliphica Hydrate Conditioner, Obliphica Nourishing Mask, Obliphica Oil Treatment and Obliphica Curl Defining Cream. Don't miss it!
Thursday, September 22, 2011
New Beauty Magazine Opens Retail Beauty Destination at Fred Segal
The experts at New Beauty Magazine open their retail beauty destination TODAY at Fred Segal Santa Monica. New Beauty at Fred Segal is the first and only beauty store operated by a magazine. And you will find amika Obliphica haircare in stock, another great reason to stop by and check it out :-)
New Beauty
at Fred Segal
500 Broadway
Santa Monica, CA 90401
This is a concept image for the space. We are stuck in NYC and can't see the finished product so if you are luckily enough to be in Santa Monica, stop by and tweet us a picture @love_amika of New Beauty at Fred Segal and we will share it with our followers!
Tuesday, September 20, 2011
Monday, September 19, 2011
Backstage Pass: Zero Maria Cornejo Spring/Summer 2012 Fashion Show
amika joined forces with beauty sponsor Beauty.com again for the Zero Maria Cornejo Fashion Show. amika provided Stylers, Hair Dryers, Straightening Combs and Styling Mats for the hair team that worked their magic on the models at Zero Maria Cornejo SS2012. Lead hairstylist Martin Cullen created a complex hair look for the show including twists and folds molded tight to the head.
You might need a few extra sets of hands to attempt this hair look on yourself but if you want to try it, here is how to do it:
1. Blow dry hair straight. Martin used the amika Black NRG Professional Drying System.
2. Straighten hair to create a perfectly smooth look. Martin used the amika Ceramic Styler with 1.25" Floating Plates.
3. Create a side part. Take two small sections of hair below the part and twist them back parallel to the part, tight to the head, and secure with a tie.
4. Fold sections flat against the head at the nape of the neck and secure with bobby pins. Use hair spray for additional hold.
5. Apply netting to protect the smooth hair and blow dry to set. Martin used the amika NRG Professional Drying System.
The finished look:
amika Mini Stylers were also given to all of the front row guests in attendance:
Big love to Beauty.com choosing amika hair tools for the hair team. See more backstage photos on our Facebook Page. Learn about the full beauty look from Zero Maria Cornejo on Temptalia here.
You might need a few extra sets of hands to attempt this hair look on yourself but if you want to try it, here is how to do it:
1. Blow dry hair straight. Martin used the amika Black NRG Professional Drying System.
2. Straighten hair to create a perfectly smooth look. Martin used the amika Ceramic Styler with 1.25" Floating Plates.
3. Create a side part. Take two small sections of hair below the part and twist them back parallel to the part, tight to the head, and secure with a tie.
4. Fold sections flat against the head at the nape of the neck and secure with bobby pins. Use hair spray for additional hold.
5. Apply netting to protect the smooth hair and blow dry to set. Martin used the amika NRG Professional Drying System.
The finished look:
amika Mini Stylers were also given to all of the front row guests in attendance:
Saturday, September 17, 2011
Friday, September 16, 2011
Backstage Pass: VPL Spring/Summer 2012 Fashion Show
amika tools were a part of another beautiful show at New York Fashion Week. At the VPL Spring/Summer 2012 Show we provided the hair tools that lead hairstylist Bob Recine and his team used to create the hair look. The collection had a scuba/surf vibe and to emphasize all of the bare skin in the silhouettes, the hair was clean, wet and slicked back as if the model had just stepped out of the water.
How to get the look:
1. Section the hair and saturate each section with mousse.
2. Comb the hair back, away from the face, wrap with a towel and hold in place with alligator clips.
3. Carefully blow dry to set. Bob used the amika NRG Professional Drying System.
4. Remove towels and clips and voilà.
A big thank you to VPL SS2012 beauty sponsor Beauty.com for inviting us to participate! See more images from the show on our VPL Facebook album. Check out more coverage on the VPL beauty look from beauty experts at Temptalia.
How to get the look:
1. Section the hair and saturate each section with mousse.
2. Comb the hair back, away from the face, wrap with a towel and hold in place with alligator clips.
3. Carefully blow dry to set. Bob used the amika NRG Professional Drying System.
4. Remove towels and clips and voilà.
A big thank you to VPL SS2012 beauty sponsor Beauty.com for inviting us to participate! See more images from the show on our VPL Facebook album. Check out more coverage on the VPL beauty look from beauty experts at Temptalia.
Wednesday, September 14, 2011
Backstage Pass: Cynthia Rowley Spring/Summer 2012 Fashion Show
amika provided the backstage hair team for the Cynthia Rowley Spring/Summer 2012 Fashion Show. Key hairstylist Shon, who has styled for magazines including ID and Italian Vogue Beauty, lead his team armed with amika styling tools and haircare to create hair look for the show.
Here is how he did it:
1. Mist hair with a volumizing spray for texture and volume. Shon used amika 2-in-1 Volumizing and Styling Spray.
2. Apply a serum all over for more separation and shine. Shon used amika Obliphica Heat Defense Serum.
3. Create natural curls with variation and texture by using curler with a variety of barrel sizes. Shon used the amika Triple Barrel Curler. Using different barrel sizes means the curls are not too perfect achieving the laid-back look the hair stylist and designer wanted.
4. Add an ample amount of a thick curl defining cream to the roots to create a slept in, almost greasy texture. Shon used amika Obliphica Curl Defining Cream.
5. Finish with shine spray all over for shine. Shon used amika Obliphica Finishing Shine Spray.
The final look was cool, slicked back and beautiful, an effortless yet chic way to wear your hair for Spring.
Cynthia Rowley's collection was very smart with great tension between feminine romantic elements and the structured silhouettes. We went crazy for the prints, especially the abstracted florals and metallic gold geometric prints.
The front row included Lindsey Lohan, Alexa Chung, Derek Blasberg, Lisa Edlestein and Chris and Adrienne Bosh.
For more backstage photos see our Facebook Album or follow us on Instagram. If you have questions about the look add a comment below.
Here is how he did it:
1. Mist hair with a volumizing spray for texture and volume. Shon used amika 2-in-1 Volumizing and Styling Spray.
2. Apply a serum all over for more separation and shine. Shon used amika Obliphica Heat Defense Serum.
3. Create natural curls with variation and texture by using curler with a variety of barrel sizes. Shon used the amika Triple Barrel Curler. Using different barrel sizes means the curls are not too perfect achieving the laid-back look the hair stylist and designer wanted.
4. Add an ample amount of a thick curl defining cream to the roots to create a slept in, almost greasy texture. Shon used amika Obliphica Curl Defining Cream.
5. Finish with shine spray all over for shine. Shon used amika Obliphica Finishing Shine Spray.
The final look was cool, slicked back and beautiful, an effortless yet chic way to wear your hair for Spring.
Cynthia Rowley's collection was very smart with great tension between feminine romantic elements and the structured silhouettes. We went crazy for the prints, especially the abstracted florals and metallic gold geometric prints.
The front row included Lindsey Lohan, Alexa Chung, Derek Blasberg, Lisa Edlestein and Chris and Adrienne Bosh.
Monday, September 12, 2011
Our Coverage of Zero Maria Cornejo for New York Fashion Week
amika is backstage at another incredible show for New York Fashion Week, Zero Maria Cornejo. We are posting straight to Facebook from backstage so keep an eye on our page for behind the scenes action!
Sunday, September 11, 2011
Fashion Week Survival Kit
Our Fashion Week Survival Kit
1. Phone Charger – To keep you juiced through non-stop emails, tweeting and tumblring
2. Ipad – Watch the shows streaming live wherever you’re at
3. Emergen-C – To avoid that cold that everyone else has
4. amika Mini Styler – Freshen up your hair between events
5. Band Aids – For those shoes that you thought were a good idea
6. Cuticle Oil – A manicure would be nice but who has time
7. Granola Bars – Stave off hunger when you are running all over town
1. Phone Charger – To keep you juiced through non-stop emails, tweeting and tumblring
2. Ipad – Watch the shows streaming live wherever you’re at
3. Emergen-C – To avoid that cold that everyone else has
4. amika Mini Styler – Freshen up your hair between events
5. Band Aids – For those shoes that you thought were a good idea
6. Cuticle Oil – A manicure would be nice but who has time
7. Granola Bars – Stave off hunger when you are running all over town
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