We spoke to the owner of Fille De Joie one of our favorite vintage spots in Williamsburg recently. Obsession usually propels the most successful entrepreneurs and her story is no different. She is a self-confessed shopaholic. She described, I think rather aptly, the shopping sensation, "as something cannot be controlled, it is a women's hysteria. Women are always chasing something that alludes them that if they had it they would be on top of the world." In her case her shopaholism has worked to her advantage because she has amassed a trove of exuberant vintage that has some faithful fans in Brooklyn and Manhattan. She says she loves the women that shop at her store: "They are very spirited, they are self-inspired, the pieces talk to them."
She is originally from St. Tropez and has been antiquing and vintage shopping since she was 9 years old. She appreciates vintage for the craftsmanship and quality materials. As well as the romanticism, "it is full of promises, secrets of more happiness."
On the subject of hair she mentioned (without us prompting her, I swear!) that he favorite current product is an Argan Oil Hair Spray. She had just returned from Puerto Rico and had been swimming in the pool and ocean. Her hair was very dehydrated. She found the Argan Oil didn't weigh down her fine hair. We will have to deliver her some amika™ Oblphica Oil Treatment and Shine Spray for sure :-).
We asked her about the very charming hair piece she was wearing that day. It was a fringe of Victorian beads that she had fashioned into a hair clip. Occasionally she finds sewing details like appliques and beads that she rescues and turns them into beautiful adornments for the hair. They are all one of a kind. Stop by her store to see if she has any on hand and view her collection of fabulous vintage fashion.
Fille De Joie
197 Grand Street
Brooklyn, NY 11211
718-599-3525
