HOW TO: BETTY DRAPER 'DO

What’s not to love about Mad Men? The figure-flattering wardrobe, the abundance of cat eyes + red lips, picturesque views of old New York and—of course—the hair! Betty Draper has always been our fav, so we broke down her perfectly-sculpted curls in this surprisingly easy tutorial.

Get ready for the Season 6 premiere this Sunday in just a few steps!

Step 1: Create a deep side part and section off front of hair from ear to ear.

Step 2: Using your amika 25mm amika clip-less curling wand, curl hair on both sides of the part in a forward direction- keep the wand vertical and wrap hair flat around the wand-do not twist as you wrap- twisting will create more of a wave effect.

Step 3: Section off the hair in the back and curl in 1inch sections while holding the wand horizontally.

Step 4: Smooth a few drops of amika Obliphica Oil Treatment onto the hair to add shine. Brush through the hair forward from root to tip.

Step 5: When curls are completely brushed, begin to sculpt the hair—creating a smooth wave in the front and rolling waves on the sides.

Step 6: Finish off the final look with a few spritzes of  amika Obliphica Touchable Hairspray for hold and shine. 

How-To: Mod Blowout

Mod is really having a moment, so why not incorporate this hot trend onto your tresses? Follow this easy, step-by-step tutorial on how to get the perfect Mod Blowout! Here is what you'll need:

1. Teasing comb

2. amika Blow Up Spray

3. amika Touchable Hairspray

Once you have your supplies,follow these simple steps:

Step 1: Prep damp hair with amika Blow Up Spray and blow hair dry.

Step 2: Starting at the crown, create 2-3 inch sections.

Step 3: Tease each section from the crown down.

Step 4: Continue to backcomb the sides to add more texture.

Step 5: Smooth over the top layer of hair with comb.

Step 6: Finish your Mod Blowout with amika Touchable Hairspray to lock in the look and add a mega boost of shine.

"Holiday Waves Hair Tutorial" from xEveryGirlx

Amazing beauty vlogger, xEveryGirlx got her gorgeous waves using the amika Tourmaline Curling Wand. Is this not the perfect look for the holidays? So elegant and romantic, but still delightfully playful! Paired with a bright red lip and a pretty doe eye, these holiday waves are stunning! We love to see how you all have mastered using our tools, by all means please never hesitate to show us how you "love your hair" :)

Curled Bun Tutorial

This is our take on the Messy Bun, which can be achieved at home, without the help of a professional stylist! Get this look for a classy up-do in just 5 easy steps:

Curl. Start off by prepping your hair. Apply Amika Obliphica Heat Defense Serum from root to tip for a light-weight layer of heat protection. You're going to be creating semi-tight spiral curls. Do so by wrapping 1-inch strands evenly around the barrel of the 4P Styler and holding for approx. 10 seconds, making sure to curl the ends.

Bun. Once you've curled your entire head use your fingers to lightly comb through and separate the curls. Pull your hair to the back, gently twist your hair around and begin forming a bun in the center back of your head.  Adjust as you like, and grab some bobby-pins. 

Pin. Insert your bobby-pins as needed to hold your bun in place. The bun should appear somewhat loose, but be secure enough to stay in place. 

Perfect. Take any loose stands from the front of your hair and pin those back as well. 

Hold. Lightly spritz with amika Touchable Harspray for a light-hold and a smooth finished look.  

And there you have it. You're ready to conquer all of your fabulous endeavors!

Wedding Hair Tutorial + Amika

It's wedding season and we have a pretty and easy hair tutorial for every bride. We love this look for the big day because it's an elegant alternative to wearing your hair completely down.  Skip those fussy updos and keep it sweet and simple. 

Step 1 Curl entire head using the large barrel (32mm) paying special attention to the lower sections

Step 2 Lift section at the crown and spray lightly with Blow Up Spray

Step 3 Begin to tease at the root to create volume

Step 4 Separate hair with fingers at desired midpoint 

Step 5 Secure with a couple of bobby pins and gently push crown up

Step 6 Add a pretty clip to finish the look!

DIY Beachy Waves + Amika

BEACHY WAVES

Summer is almost here and it's no secret that we all want to have effortless flowing locks. We've got the perfect DIY for you to help got those sexy beach waves. This tutorial is so easy and will give your hair shiny waves that will stand up to that crazy beach weather! 

We recommend starting off with second day hair (it will hold the curl better than freshly washed strands).

What you'll need:

Amika Heat Defense Serum
32mm Tourmaline Curler
Obliphica Oil Treatment

Step 1 Prep hair with a quarter size amount of the Amika Heat Defense Serum

Step 2 Section hair into two and clip

Step 3 Wrap hair around the largest barrel (32mm) away from the face and hold for approximately 15 seconds

Step 4 Repeat step 3 throughout entire head

Step 5 Rub Obliphica Oil Treatment into palm of hands then run fingers through the ends of hair.

Step 6 As you finish with the oil make sure to break apart any defined curls into waves