The new amika blog!

We're moving!

The new amika website has officially launched! It's equipped with features including: details about the latest amika tools + products, our online shop, styling how-to's, a press section, and of course a updated blog with a chic new design. So although we must now bid farewell to Blogger, you'll be happy, and hopefully excited to know, you can now keep up with all things amika on our new blog at: loveamika.com/blog

amika Nourishing Hair Mask on Hello Dollface

Our Nourishing Hair Mask is featured on the Hello Dollface blog!

"They should call this The Miracle Worker." Not to toot our own horn, but they really should :) Our Nourishing Hair Mask is a real hair care multi-tasker. With an added boost from all of the nourishing components of the Sea Buckthorn Berry, we've been able to solve many of your most daunting hair dilemas with this one amazing mask. It softens, reduces frizz, detangles, and so much more!

The amika Glitzy Gold & Pink Leopard Mini Ceramic Styler in Ala Moana Magazine

The amika Glitzy Gold & Pink Leopard Mini Ceramic Styler was featured in the holiday issue of Ala Moana Magazine! The lastest issue of Ala Moana shopping magazine is overflowing with over 425 fabulous fashion, beauty, and gift ideas for this holiday season. The 100% ceramic plates on this styler evenly radiate far infrared heat that won't damage your hair, leaving you with style that will hold up though all of your holiday fun and festivities.

amika Leave In Cream in Modern Salon

amika Leave In Cream is featured in Modern Salon Magazine!

Between family, friends, work, etc you're probably going to find yourself at a lot of holiday parties this season. Although we are quite the enthusiasts for a good "ugly holiday sweater" party, (we've all got at least one hidden in the back of our closets) you may find yourself wanting to get a bit more dolled-up for your next holiday soiree. amika Leave In Cream really is the perfect product to make you stand out amongst all of the glistening ornaments, sparkling lights, and shiny tinsel strewn everywhere. "Enriched with Sea Buckthorn Berry oil, it restores hair's natural moisture and balance," leaving your hair ultra-silky and oh so shiny!

amika Obliphica Nourishing Hair Mask on Dragonfly Sweetnest Blog

The amika Nourishing Hair Mask has been featured on the Dragonfly Sweetnest blog!

Typically the holidays are thought of as a time for "giving." Indeed it is, but who says you can't give yourself a little something every once in a while :) Dragonfly Sweetnest has featured our Nourishing Hair Mask as the perfect hair product for pampering yourself this holiday season. This super luxurious formula, enriched with the nourishing qualities of the Sea Buckthorn Berry, is exactly what your hair will be craving. Don't feel guilty, you deserve it with all that holiday shopping you've been doing. Avoid wearing yourself out before the actual holiday gets here by indulging in a little pre-present pampering!

amika Glitzy Gold & Pink Leopard Mini Ceramic Styler on The Kelly and Michael Show

The amika Glitzy Gold & Pink Leopard Mini Ceramic Styler was featured on the Kelly & Michael Show as a part of their Holiday Gift Guide!

Don't you remember, as a child, rushing to open gifts on Christmas morning like an overjoyed lunatic you instinctively went straight for the biggest present under the tree. You didn't know what it was, but it was big, so it had to be something good, right? But as the years have past we've grown wiser and are well aware that sometimes the grandest gifts, come in more petite (and pretty) packages. For instance, the amika Glitzy Gold & Pink Leopard Mini Ceramic Styler is certainly a gift that won't disappoint  It's mini size makes it the perfect stocking-stuffer, that is just as powerful as any standard sized styler. Remember when it comes to showing someone how much you care, it's the little things that really count ;) Available exclusively at Sephora. 

amika Obliphica Haircare Line in Modern Salon

The amika Obliphica haircare line is getting praise yet again! Thank you to Modern Salon for featuring the entire "Obliphica Line of Haircare" on their website. The line consists of a slew of styling products all of which are enhanced by more than 190 biologically active compounds found in the sea buckthorn berry, the star ingredient of the Obliphica line. We've harnessed the power of this Siberian native berry, if it can stand up to the harshest climate conditions in the world, then the daily wear-and-tear we put on our hair is certainly no match for this line of haircare products!  Shop the enitire Obliphica line at shop.loveamika.com 

amika Hot Pink Mini Ceramic Styler in People Magazine

amika Hot Pink Mini Ceramic Styler is featured this week in People Magazine's “Gift Guide 2012: Gifts for $40 and Under!”

According to Real Housewife of Atlanta and "The New Normal" actress, Nene Leakes, the amika Pink Mini Ceramic Styler is truly "a gift for the girl on the go!" As a breakout reality tv star, Nene can certainly vouch for how convient the mini styler is for someone living the life of a true jetsetter. Not to mention it seems we now know the secret to how Nene keeps her infamous do looking so good. The mini styler is perfect for styling short hair, it really makes it easy to get close to the root and style those shorter strands. Find the amika Hot Pink Mini Ceramic Styler at Sephora.com

amika Obliphica Hair Care in the NYTimes

"The Beauty World Plucks the Sea Buckthorn Berry" - NYTimes 

The Sea Buckthorn Berry is revolutionizing the beauty world! The New York Times featured amika Obliphica Hair Care as one of the first to embrace the miracle beauty ingredient. The Obliphica collection is based on the sea buckthorn ingredient, which is rich in hair nourishing components like Vitamin A + C, antioxidants, and the rare Omega 7. The line consists of all the products you could possibly need to maintain healthy hair for a variety of hair types. Shop the entire Obliphica Hair Care line at shop.loveamika.com

Randy Stodghill Styles Mel B with Amika

“Besides the amazing athletes…what was the best part about the 2012 London Olympics? Mel B from the The Spice Girls using our styling tools on her amazing tresses with the help of celeb stylist Randy Stodghill.” Check it out:

Mel B tweeted a picture of all the Amika tools in Randy Stodghills artillery. We made sure he had everything he needed to work his styling magic, and he did just that! Kudos to Randy, not an easy job changing up such an iconic do. We will always love Mel B for her larger than life curly fro, but there’s certainly nothing “scary” about her hair now.

Spice Girls oh how we’ve missed you! Isn’t the pre-teen version of you dying for a reunion tour! The perfect excuse to embrace the return of the platform shoe trend, these ladies did it first!

images (in descending order) via: lavalizzard, style.mtv, twitter@OfficialMelB , artistik

Obliphica Hair Treatment in Birchbox

The Amika Obliphica Hair Treatment is on Birchbox’s list of 5 Whiff-Worthy Natural Hair Products to Treat Your Nose To!

“Finally, an oil that doesn’t make your hair oily! This product is a de-frizz wiz and is known for charming even the most hard-to-please noses.”

What is it that you really love about your favorite hair products? First and foremost of course is the fact that, it works and it works well for your specific hair type, texture, lifestyle, etc. But you have to admit, the smell plays a huge part in whether or not you keep coming back for more! It makes sense when you consider the fact that the smell of the products you use, will to an extent dictate how you yourself smell. (No one wants to smell like petroleum and chemicals!) That being said, Birchbox honed in on this concept for their July box and put together a collection of products that “please the 5 senses.” The Amika Obliphica Hair Treatment was dubbed “whiff-worthy.” If you’re looking to look good, and smell even better, you can find the Obliphica Oil Hair Treatment here!

Amika Pink Mini Styler in Max Sports & Fitness

The Amika Pink Mini Styler is featured in Max Sports & Fitness magazine as one of the must-have beauty products to take with you on your next weekend getaway! Don’t be fooled by the title, this magazine has plenty of beauty tips. “No need for large appliances,” when you are packing this compact styler. Max raves that the Mini Styler is “great for taming fly-aways and creating a sleek do.” The styler comes with adjustable temperatures to suit all hair types.

Not only is the Mini Styler great for traveling, it is small enough to carry in your gym bag for any necessary post-workout primping… You never know who you’ll run into at the gym!

You can get the Amika Pink Mini Styler here at Sephora.com.

Amika in InStyle Hair Magazine

The Amika Obliphica Oil Treatment was featured in Instyle Hair! They recommend using the oil to tame the frizzies.

Here's what they had to say:

"As we get older, the hair becomes courser, accentuating frizziness and making it harder to tame, points out hair care stylist Adam Livermore. Add a few drops of vitamin E (or Amika Obliphica Oil Treatment $34, at Sephora) to your shampoo or at-home hair color to soften and protect your strands. Also, ask your stylist for naturally blending layers to help thick, dense strands fall smoothly around 

your head."

We love their beauty tip: "add a few drops of Amika Obliphica Oil Treatment to your shampoo to soften and protect strands."

The straightening comb also received high praise as an expert-approved tool!

Amika on Racked.com

Racked.com spelled out how to achieve the neutral makeup and beachy waves sported by Mila Kunis, Sofia Vergara and Kyra Sedgwick at the recent SAG awards.

Amika's Triple Barrel Pro Curler Set made the list!

What Racked.com had to say: "Though it may look a little scary, the concept behind a clampless curling iron is actually brilliant. It comes with three detachable rods and a heat protecting glove to ensure a no-burn method to achieving gorgeous curls."

Click here to see the full article.