Tuesday, March 26, 2013

amika Touchable Hairspray

We're revamping the way you think about hairspray with amika's new Touchable Hairspray!

We all know the dreaded crunch—that feeling you get when you try to run your fingers through the impenetrable layer of hairspray you just spritzed on your perfectly-styled hairdo. Your hair doesn't have to be rock solid. Sometimes you just need enough hold to keep everything in place, but still want it to be touchably soft. If at any point you feel that you could use your hair as a cutting tool or blunt object, you might want to consider—for your safety and the safety of those in hair whipping proximity—amika's Touchable Hairspray.

You can still get those hairspray-essential styles; perfectly quaffed retro pin curls, sleek bobs and finger-waves, but now we have a hairspray for you that is formulated to provide hold that is not only strong, but flexible. The ultra-dry mist formula is residue-free and won't dampen your style. It acts as the ultimate barrier, keeping unwanted humidity out, while Omega 7 works to keep hair hydrated. Touchable Hairspray is infused with Obliphica Oil, a hair taming ingredient that will rid you of frizz and leave your hair feeling soft and smooth for hours!

Like all of the hair care from the amika Obliphica line, the new Touchable Hairspray is designed to work in perfect harmony with our pro tools and is available for purchase now at shop.loveamika.com.