Friday, May 3, 2013

amika Straight Up Smoothing Balm

Let us be perfectly straight with you, sometimes when you're going for that ultra sleek straight look, a  blowdryer or styler alone will not suffice. For those days when the dew point is bringing out your hair's inner frizz, we're bringing you the secret to straight hair, the Straight Up Smoothing Balm

Just apply heat and this heat activated balm goes to work, creating long lasting straight styles easily on even the most unmanageable hair, and offering unbeatable defense against thermal damage and humidity. The amika Obliphica Straight Up Smoothing Balm, is formulated with the ultra-nourishing Sea Buckthorn Berry and the rare Omega 7, to tame even the most rebellious hair. The lightweight formula is free of sulfates, parabens, and artificial colors.

For a straight look like this, apply the balm to damp hair and blow-dry straight. We suggest using a hair concentrating dryer nozzle and vented (not round) brush. Follow up with a styler to achieve a super sleek look on thicker or curly hair. Give your styling tools the extra boost they need to create luminous, silky, straight styles with ease! The Smoothing Balm and the rest of the Obliphica are available now at