Coachella Mixtape

It's official, festival season has arrived! Festival fun kicks off today with weekend one of Coachella, and the amika team is headed to Indio, California. Even if you can't make it out to the festival, we still want you there in spirit so we're sending you some good vibes and good tunes with a special Coachella dedicated amika Mixtape. Listen to hits from the musicians that will be hitting the stage this weekend and don't forget to follow us on our Cali adventure @love_amika on Instagram and Twitter.

New Beauty Magazine Opens Retail Beauty Destination at Fred Segal

The experts at New Beauty Magazine open their retail beauty destination TODAY at Fred Segal Santa Monica. New Beauty at Fred Segal is the first and only beauty store operated by a magazine. And you will find amika Obliphica haircare in stock, another great reason to stop by and check it out :-) New Beauty at Fred Segal 500 Broadway Santa Monica, CA 90401

This is a concept image for the space. We are stuck in NYC and can't see the finished product so if you are luckily enough to be in Santa Monica, stop by and tweet us a picture @love_amika of New Beauty at Fred Segal and we will share it with our followers!