amika Straight Up Smoothing Balm

Let us be perfectly straight with you, sometimes when you're going for that ultra sleek straight look, a  blowdryer or styler alone will not suffice. For those days when the dew point is bringing out your hair's inner frizz, we're bringing you the secret to straight hair, the Straight Up Smoothing Balm. 

Just apply heat and this heat activated balm goes to work, creating long lasting straight styles easily on even the most unmanageable hair, and offering unbeatable defense against thermal damage and humidity. The amika Obliphica Straight Up Smoothing Balm, is formulated with the ultra-nourishing Sea Buckthorn Berry and the rare Omega 7, to tame even the most rebellious hair. The lightweight formula is free of sulfates, parabens, and artificial colors.

For a straight look like this, apply the balm to damp hair and blow-dry straight. We suggest using a hair concentrating dryer nozzle and vented (not round) brush. Follow up with a styler to achieve a super sleek look on thicker or curly hair. Give your styling tools the extra boost they need to create luminous, silky, straight styles with ease! The Smoothing Balm and the rest of the Obliphica are available now at shop.loveamika.com.

amika Touchable Hairspray

We're revamping the way you think about hairspray with amika's new Touchable Hairspray!

We all know the dreaded crunch—that feeling you get when you try to run your fingers through the impenetrable layer of hairspray you just spritzed on your perfectly-styled hairdo. Your hair doesn't have to be rock solid. Sometimes you just need enough hold to keep everything in place, but still want it to be touchably soft. If at any point you feel that you could use your hair as a cutting tool or blunt object, you might want to consider—for your safety and the safety of those in hair whipping proximity—amika's Touchable Hairspray.

You can still get those hairspray-essential styles; perfectly quaffed retro pin curls, sleek bobs and finger-waves, but now we have a hairspray for you that is formulated to provide hold that is not only strong, but flexible. The ultra-dry mist formula is residue-free and won't dampen your style. It acts as the ultimate barrier, keeping unwanted humidity out, while Omega 7 works to keep hair hydrated. Touchable Hairspray is infused with Obliphica Oil, a hair taming ingredient that will rid you of frizz and leave your hair feeling soft and smooth for hours!

Like all of the hair care from the amika Obliphica line, the new Touchable Hairspray is designed to work in perfect harmony with our pro tools and is available for purchase now at shop.loveamika.com.