New Beauty Magazine Opens Retail Beauty Destination at Fred Segal

The experts at New Beauty Magazine open their retail beauty destination TODAY at Fred Segal Santa Monica. New Beauty at Fred Segal is the first and only beauty store operated by a magazine. And you will find amika Obliphica haircare in stock, another great reason to stop by and check it out :-) New Beauty at Fred Segal 500 Broadway Santa Monica, CA 90401

This is a concept image for the space. We are stuck in NYC and can't see the finished product so if you are luckily enough to be in Santa Monica, stop by and tweet us a picture @love_amika of New Beauty at Fred Segal and we will share it with our followers!

Hey amika fans on the West Coast!

Fred Segal Santa Monica is the place to be for Fashion's Night Out! Don't miss their event tomorrow, they will have deluxe sized samples of amika Obliphica haircare, a great DJ, and even a Pop-up Tattoo Shop! Here are the details: