Backstage Pass: Zero Maria Cornejo Spring/Summer 2012 Fashion Show

amika joined forces with beauty sponsor Beauty.com again for the Zero Maria Cornejo Fashion Show. amika provided Stylers, Hair Dryers, Straightening Combs and Styling Mats for the hair team that worked their magic on the models at Zero Maria Cornejo SS2012. Lead hairstylist Martin Cullen created a complex hair look for the show including twists and folds molded tight to the head.

You might need a few extra sets of hands to attempt this hair look on yourself but if you want to try it, here is how to do it:

1. Blow dry hair straight. Martin used the amika Black NRG Professional Drying System.

2. Straighten hair to create a perfectly smooth look. Martin used the amika Ceramic Styler with 1.25" Floating Plates.

3. Create a side part. Take two small sections of hair below the part and twist them back parallel to the part, tight to the head, and secure with a tie.

4. Fold sections flat against the head at the nape of the neck and secure with bobby pins. Use hair spray for additional hold.

5. Apply netting to protect the smooth hair and blow dry to set. Martin used the amika NRG Professional Drying System.

The finished look:

amika Mini Stylers were also given to all of the front row guests in attendance:

Big love to Beauty.com choosing amika hair tools for the hair team. See more backstage photos on our Facebook Page. Learn about the full beauty look from Zero Maria Cornejo on Temptalia here.

Backstage Pass: VPL Spring/Summer 2012 Fashion Show

amika tools were a part of another beautiful show at New York Fashion Week. At the VPL Spring/Summer 2012 Show we provided the hair tools that lead hairstylist Bob Recine and his team used to create the hair look. The collection had a scuba/surf vibe and to emphasize all of the bare skin in the silhouettes, the hair was clean, wet and slicked back as if the model had just stepped out of the water.

How to get the look:

1. Section the hair and saturate each section with mousse.

2. Comb the hair back, away from the face, wrap with a towel and hold in place with alligator clips.

3. Carefully blow dry to set. Bob used the amika NRG Professional Drying System.

4. Remove towels and clips and voilà.

A big thank you to VPL SS2012 beauty sponsor Beauty.com for inviting us to participate! See more images from the show on our VPL Facebook album. Check out more coverage on the VPL beauty look from beauty experts at Temptalia.

Backstage Pass: Cynthia Rowley Spring/Summer 2012 Fashion Show

amika provided the backstage hair team for the Cynthia Rowley Spring/Summer 2012 Fashion Show. Key hairstylist Shon, who has styled for magazines including ID and Italian Vogue Beauty, lead his team armed with amika styling tools and haircare to create hair look for the show.

Here is how he did it:

1. Mist hair with a volumizing spray for texture and volume. Shon used amika 2-in-1 Volumizing and Styling Spray.

2. Apply a serum all over for more separation and shine. Shon used amika Obliphica Heat Defense Serum.

3. Create natural curls with variation and texture by using curler with a variety of barrel sizes. Shon used the amika Triple Barrel Curler. Using different barrel sizes means the curls are not too perfect achieving the laid-back look the hair stylist and designer wanted.

4. Add an ample amount of a thick curl defining cream to the roots to create a slept in, almost greasy texture. Shon used amika Obliphica Curl Defining Cream.

5. Finish with shine spray all over for shine. Shon used amika Obliphica Finishing Shine Spray.

The final look was cool, slicked back and beautiful, an effortless yet chic way to wear your hair for Spring.

Cynthia Rowley's collection was very smart with great tension between feminine romantic elements and the structured silhouettes. We went crazy for the prints, especially the abstracted florals and metallic gold geometric prints.

The front row included Lindsey Lohan, Alexa Chung, Derek Blasberg, Lisa Edlestein and Chris and Adrienne Bosh.

For more backstage photos see our Facebook Album or follow us on Instagram. If you have questions about the look add a comment below.

Hey amika fans on the West Coast!

Fred Segal Santa Monica is the place to be for Fashion's Night Out! Don't miss their event tomorrow, they will have deluxe sized samples of amika Obliphica haircare, a great DJ, and even a Pop-up Tattoo Shop! Here are the details: