Showing posts with label haircare. Show all posts
Showing posts with label haircare. Show all posts

Wednesday, October 9, 2013

The new amika blog!




We're moving!
The new amika website has officially launched! It's equipped with features including: details about the latest amika tools + products, our online shop, styling how-to's, a press section, and of course a updated blog with a chic new design. So although we must now bid farewell to Blogger, you'll be happy, and hopefully excited to know, you can now keep up with all things amika on our new blog at: loveamika.com/blog

Thursday, June 6, 2013

Pro Tip


ProTip: Your hair grows from your scalp, so if you’re not sure of your hair type, often times your skin type can be the best indicator. 

  • For oily hair: amika Perk Up Dry Shampoo will absorb excess oils leaving your hair feeling cleaner + lighter. 
  • For dry hair:  Moisture is key, use the amika Nourishing Hair Mask at least once a week to help repair your hair + moisturize. 


Friday, March 22, 2013

Stylist Spotlight: Naeemah LaFond

Salon Name & Location: amika (NY, NY) – National Pro Education Manager 

How and why did you get into the industry? I began my career doing session styling, and as a creative soul I fell in love with the art. My favorite part of being involved in the education process is that I get to be surrounded by fellow stylists where I can inspire and be inspired. 
What is your favorite part about being a stylist? The creativity 
Who are your beauty idols? Charlize Theron and Beyonce
Where do you get your hair & beauty inspiration from? The Red Carpet & the runways
What is your Drug Store beauty secret? St.Ives Apricot Scrub
What beauty product or service do you splurge on? I’m a spa junkie. I once went to a spa in Iceland and got a facial in a hot lagoon over-looking the mountains. I’ve been having a great time trying to top that experience ever since. 
How do you feel about the DIY revolution & how has it affected your business? DIY’s are a great way for clients to look amazing between salon visits. However, there is nothing better than having your hair professionally styled and getting the expert advice of a trained stylist.
What hair myth do you want to put to rest? Greasy hair. There is no such thing…it’s your scalp that is greasy. If you have that issue, you want to look for hair products that treat the scalp as well as the hair.
Do you prefer your clients to bring in pictures of how they want their hair cut/dyed/styled? Pictures ensure that both the stylist and the client are on the same page.
Who does YOUR hair? I do my own hair. I’m not the best client. It’s like cooking for a chef….too much feedback. 
What hair trends are popular right now? Retro Waves….they were all over the golden globes.
What hair trend are you tired of? Pastel Colored Hair
What do you think is the next big trend in hair? Updos. People are doing a lot more interesting things with their hair now with DIYs and social media image sharing being so popular. 
How has advanced consumer knowledge affected your business? I get to be more creative with the classes that I teach. Salon clients want the most current and unique looks, therefore, stylists are reaching out for more advanced training and on-trend styling classes to keep up with the demands.   
What is your favorite amika product or tool and why? My favorite amika product is the Digital Titanium Clip Free Curler. It’s the perfect size for beachy waves and messy chignons.
ProTip:
-A quarter size amount of the leave-in cream cocktailed with a dime sized amount of the oil treatment is the perfect remedy for parched curls.
-We’ve heard before that updos last longer on hair that is a little bit dirty. However, if you are prone to oily roots you can spray some perk up dry shampoo into your roots before your updo (especially at the hairline) so that your hair looks fresh but still has staying power.




Thursday, July 19, 2012



With all of the styling we subject our hair to on a daily basis, we should expect some dire consequences. There are many ways to protect your hair from damaging treatments and styling, so lets talk about them.

Offender:
Heat styling – It’s true, tools like blow dryers, curling irons, and flat irons have the ability to damage our hair if used frequently or incorrectly. At amika, we use the best quality ceramic that makes stylers much gentler on hair than conventional flat irons, but we understand that excessive heat is not health for your hair.

Protector:
To avoid heat damage we recommend always using a heat protectant serum before doing any heat styling. We recommend the Obliphica Heat Defense Serum for protection.

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Offender:
Summer – Not exactly. We’re talking about all the things that come with the summer: sun damage, chlorine, and saltwater. Too much of these elements can dry your hair out. Trust us, fried hair doesn’t look good on anyone.

Protector:
Well, it’s pretty hard to avoid the sun but wearing a hat is really the best way to attempt it. You may even want to try using a good hair mask (Nourishing Hair Mask) with a hat if you plan to lay out on the beach all day.

As for chlorine and saltwater, you should wet hair with non-chlorinated water prior to swimming. This lessens the amount of chlorine and saltwater being absorbed by the hair. As always, follow up with a good mask after swimming.

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Offender:
Chemical treatments - Permanent coloring, bleaching, relaxers, and perms can lead to really bad results.

Protector:
Since these chemical treatments work by altering the structure of the hair from within the hair shaft, it’s best to leave this process to a professional.