Backstage Pass: Cynthia Rowley Spring/Summer 2012 Fashion Show

amika provided the backstage hair team for the Cynthia Rowley Spring/Summer 2012 Fashion Show. Key hairstylist Shon, who has styled for magazines including ID and Italian Vogue Beauty, lead his team armed with amika styling tools and haircare to create hair look for the show.

Here is how he did it:

1. Mist hair with a volumizing spray for texture and volume. Shon used amika 2-in-1 Volumizing and Styling Spray.

2. Apply a serum all over for more separation and shine. Shon used amika Obliphica Heat Defense Serum.

3. Create natural curls with variation and texture by using curler with a variety of barrel sizes. Shon used the amika Triple Barrel Curler. Using different barrel sizes means the curls are not too perfect achieving the laid-back look the hair stylist and designer wanted.

4. Add an ample amount of a thick curl defining cream to the roots to create a slept in, almost greasy texture. Shon used amika Obliphica Curl Defining Cream.

5. Finish with shine spray all over for shine. Shon used amika Obliphica Finishing Shine Spray.

The final look was cool, slicked back and beautiful, an effortless yet chic way to wear your hair for Spring.

Cynthia Rowley's collection was very smart with great tension between feminine romantic elements and the structured silhouettes. We went crazy for the prints, especially the abstracted florals and metallic gold geometric prints.

The front row included Lindsey Lohan, Alexa Chung, Derek Blasberg, Lisa Edlestein and Chris and Adrienne Bosh.

For more backstage photos see our Facebook Album or follow us on Instagram. If you have questions about the look add a comment below.

Exclusive Backstage Videos from VPL AW2011

Amika adores VPL. The brand is at once utilitarian, sculptural and chic. The incorporation of subtly sexy undergarments and innovative materials makes each collection highly anticipated. This season, Amika provided all the tools used to create the hair looks for the VPL show. We were thrilled to get a backstage glimpse at the VPL Fall 2011 collection.



Recine, the lead hairstylist for the show, created an intricate origami inspired chignon. We spoke with him about his inspiration and how he achieved the look.



We also spoke to legendary model Hannelore Knuts, who provided creative direction for this collection. Amika is Brooklyn based and we found out she is our neighbor! Very cool.

The collection was an exploration in form and texture inspired by the sculptures of Piero Manzoni, Joseph Beuys and Dustin Yellin. Nude latex was paired with luxurious weighty knits, laminated nylon and neoprene. The fabrics, in warm metallics, nudes and bold rust orange, were layered and wrapped. They cut across and bound each other and the body.



Check out our video with backstage and runway coverage of the VPL Fall 2011 Fashion Show. You can find additional backstage and runway images on the Amika Facebook Fan Page here.